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Momentum’s new safety vid: “Let’s Get Visible”

Buffered Bike Lane with a bike symbol and arrow pointing forward


Momentum publisher/editor Amy Walker as
Olivia Newton-John in “Let’s Get Visible”.
– Watch video below –

The folks at Vancouver, BC-based Momentum Magazine have combined their passion for safe biking with their fun and fashionable style to create a new PSA for their local Bike to Work Week.

The result is “Let’s Get Visible”, a bike safety video that spoofs the legendary Olivia Newton-John song from 1981.

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Playing Newton-John in the 4-and-a-half minute video is Momentum publisher Amy Walker.

Depending on your taste, this is either the greatest bike safety video ever made, or something you’ll have trouble sitting through.

I think it’s brilliant. Watch it below and let us know what you think.

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