“One of the key themes of the campaign is looking for other road users and being aware.”
— BTA education coordinator Stephanie Noll
“We need to see Eye to Eye—a lot is riding on it.”
That’s the theme of a new, statewide safety campaign being organized by the Bicycle Transportation Alliance (BTA). Last week, the BTA and their partners agreed on a logo (see it below) that will play an important role in this fledgling road user safety awareness effort.
Here’s the logo. It was designed by Grapheon, a Portland-based design company and long-time supporter/partner of the BTA:
officially launched on August 13th.
BTA staffer Stephanie Noll is the point person for the Eye to Eye campaign. She says they hope the logo speaks to all road users; “The figure in the middle, while representing the pedestrian, also represents the individual person walking, biking, driving, skating, and so on.”
Noll adds that the reverse text in the logo (reminiscent of the view from a rear-view mirror) is meant to reinforce one of the campaign’s main themes — making eye contact. “One of the key themes of the campaign,” she said via telephone this morning, “is looking for other road users and being aware.”
The BTA plans to make a soft launch of the campaign at the finish line of the upcoming Bridge Pedal ride and the official launch is slated for a public event and press conference on Wednesday, August 13th.
Joining the BTA in this effort are a host of community partners including TriMet (who has donated ad space on their buses), the City of Portland Office of Transportation, Portland’s Water Bureau, the Greater Eugene Area Riders (GEARS), and the cities of Eugene and Springfield (the mayors of those two cities will attend a press conference in Eugene also scheduled for August 13th).