our neighborhood is just a nicer place to live!”
Screen capture from “B2 Power” infomercial
(watch it below).
The BTA’s bicycle boulevard campaign just took a big step forward; they’ve unveiled their long-awaited infomercial (view below).
In the 10-minute film (which was shown at the BTA’s annual member meeting last night), host Timo Forsberg introduces us to “B2 Power” (“B2 Power means bicycle boulevards”) which he defines in his opening lines (delivered in his best infomercial tone),
“Do you feel that your neighborhood streets aren’t safe for you and your children? That it’s impossible to juggle work, errands, and exercise?
There is a way out of this trap, it’s by tapping into B2 Power. It’s all about making your streets lovable, and it all starts with this ingenious contraption…[unveils a bicycle to ‘oohs and aaahs’].”
The film — which was written and directed by Dan Kaufman of CrankMyChain! TV — takes viewers on a crash-course in bicycle boulevards, complete with a special, lab-coat wearing “transportation expert” and on-the-street (and on-the-porch) testimonials from regular Portlanders.
It’s bike propaganda at its best…it’s the must-see film of the year! Check it out…