Bicycle Retailer and Industry News (BRAIN) reports that local retailer River City Bicycles has won the first-ever Greenie Award. The award was created by Specialized Bicycles as a way to, “acknowledge its retailers’ green-minded efforts and to motivate the public to reduce its global footprint.”
According to the story in BRAIN, River City won the award because of their,
“eco-conscious campaign to promote bicycling as a solution to climate change.”
Besides being a founding supporter of the Cross Crusade, giving free espresso shots, and having an altar to cycling great Eddy Merckx, River City is ranked one of the Top 100 shops in the country.
File photo: 10/8/05
Last month they launched a Commuter of the Year award and according to BRAIN, they spend 80% of their ad budget encouraging Portlanders to commute by bike.
In June, River City will host their annual Barlow Trail Century, a ride that benefits Bicycles and Ideas for Kids Empowerment, a non-profit that works with inner-city youth.