and Michael Morrow. (Photo: Nutcase)
Portland-based helmet company Nutcase Inc., has announced major plans to extend their brand into Europe. The company, launched in 2006 by graphic designers Michael Morrow (formerly Nike’s Global Creative Director) and Miriam Berman, has gained a strong foothold in the U.S. market with their urban-focused bike helmets.
In a statement released today, Nutcase said they’re partnering with outdoor sport distributors, “covering all major European markets.”
“The Nutcase brand has had a love affair with European customers for over five years now, and our romance with Europe is only just beginning,” says Morrow.
Nutcase has also announced the launch of their next generation of helmets and is hinting at a “more comprehensive apparel and accessories product line.” Their new Gen3 Street Sport helmet due out this summer will have new graphic designs and product features like their magnetic chinstrap buckle.
The European distribution and apparel announcements mark a major expansion for Nutcase into, “a year round, multi-dimensional consumer lifestyle brand.”
Morrow puts it this way: “We are on a mission to create the most inspiring urban mobility brand in the world.”
In other Nutcase news, be sure to check out their helmet design contest being held in conjunction with this weekend’s PDX Bicycle Show. There are categories for children and adults, you can submit your designs online, and the best design takes home $300.