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With ‘Hindsight’, Nike looks to improve bike safety

New Hindsight glasses from Nike.
(Photos: Nike via Gizmodo)

A reader (thanks Austin!) just gave me a heads up on an interesting new product idea from Nike.

Gadget blog Gizmodo reports that the new Hindsight glasses “are designed to do one simple thing: stop cyclists from getting hurt on the roads.”

How do they do this?

“At the extended side of each lens is a carefully arranged high-power Fresnel lens that captures the view to the sides of the wearer’s head, and sends it into the peripheral vision.

…its a clever way of augmenting your normal checking of the road, and avoiding being side-swiped by a fast-moving vehicle that was sitting outside your normal vision zones.”

The glasses are not available to consumers yet, but it’s an interesting idea. I’m not a believer or a fan of using “third eye” or rear-view mirrors while biking*, but I’d definitely give these a try.

*That’s just my personal opinion. For some folks — especially those who are hearing-impaired or who aren’t able to easily move their head around — rear-view mirrors are essential.

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