I got an early look at PDOT’s new educational video — On the Move with Mr. Smooth — which is slated to debut at tomorrow’s bike box press event.
The 4 1/2 minute video (which sources say cost the City $2,500) is targeted at motor vehicles drivers and it introduces them to such memorable slogans as, “Stop at the line and the view will be fine,” and, “If you’re seeing green, survey the scene.”
I expect to hear more about how they’ll use this in their educational outreach strategy at the event tomorrow.
Give it a view and let us know what you think.
[Note: If you’re new to bike boxes, check out my new and improved Bike Box Special Coverage Page.]