(Photo © J. Maus)
Southeast Portland-based River City Bicycles has been named the most “female-friendly” bike shop in the country by Bicycle Retailer and Industry News (BRAIN).
The shop’s co-owner and head buyer Mark Ontiveros attributes the recognition to their long standing commitment to women’s products and a staff that includes four female managers and eight full-time employees (out of 45 total).
Ontiveros says the shop has a large women’s clothing section, “I think we were ahead of the curve as far as our focus on womens clothing.” River City also has a sizable selection of women-specific bike models — and the person in charge of fitting customers to those bikes? That would be Ms. Ward Griffiths.
The magazine recognized six retailers nationwide for excellence in specific categories as determined by its Top 100 survey conducted by Boulder Sports Research. River City was chosen for the honor by industry sales reps.