If you read the Willamette Week, you’ve probably noticed the River City Bicycles‘ ads. The shop has a long-running ad space in the local weekly and they always have a provocative message.
In the past they’ve been funny, inspirational, and even controversial. Remember when Pepsico threatened to sue them over their Quaker Oats spot?
Now, they’ve taken it a step further and they’re handing the creative reins to customers who entered their Commuter of the Year contest.
One such customer was Ronjon Datta. Ronjon didn’t win the competition, but as a consolation prize, River City is letting him design a 1/2 page, full-color ad in the Willamette Week. Ronjon told me he’s having trouble thinking of something creative and wants the bike community to come up with some ideas,
“All I want is an original, eye-catching, inspiring message which promotes bicycling.”
So now’s your chance. What message do you want Portland to hear about bikes? Should it be funny or serious or both?
Weigh in below with your thoughts. The deadline is next week (3/29).