Sneak peek at new bike light campaign ad

PDOT and the Community Cycling Center have unveiled an ad they hope will ratchet up the visibility of their new “See and Be Seen” campaign.

Below is the ad they plan to unveil tonight at the Bike Light Parade, which is the official kickoff to the campaign:

[Coming soon to a bus near you.]

PDOT has rounded up a host of partners to help sponsor the ads including PGE, the BTA, NW Natural, Safeway, the Hoffman Construction Company, and a special assist from TriMet.

With TriMet’s help, the ads will be placed inside busses and on bus backs, stops, and benches.

The ads will go up mid-December and will run for two months all around Portland.
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Don’t miss tonight’s Bike Light Parade, which will feature prizes — including Best Artistic Expression in an Illumanitive Context — and a chance to rub handlebars with City Commissioner Sam Adams.

Meet at 5:00 at Community Cycling Center headquarters (NE 17th and Alberta). Don’t forget to bundle up!