Just in time for Sunday Parkways season, a local brewer has released a beer in honor of the annual open street events.
Lompoc Brewing now makes Portland Parkways Premium Pilsner. According to the company, the beer is an “unofficial tie-in” to the City of Portland’s events and they plan to donate an unspecified amount of profits from every case sold to the Sunday Parkways program. The beer’s label features people enjoying bicycles set against the backdrop of an idyllic cityscape.
As we’ve covered many times in the past, despite it’s wild success over the past decade, Sunday Parkways still relies heavily on sponsorship funding in order to survive. This year alone PBOT had to raise nearly $300,000 from individual and corporate donors in order to pay for traffic control and other related expenses. If you’ve never donated, maybe you can grab a six-pack of Lompoc’s latest to do your part.
How does it taste? Here’s how the company describes it: “A golden straw colored German style pilsner, Lompoc’s Portland Parkways Pilsner is clean and crisp, with a bready maltiness that is balanced by the spiciness of Saaz hops. It is a session beer, coming in at 5% ABV, and an ideal beer to sip during the summer months.”
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Lompoc owner Jerry Fechter says the beer will available in beer gardens along this year’s Sunday Parkways routes.
The beer will also be used to boost Lompoc’s bike-friendly bona fides. Their press release touts the brewery’s location along the “busy North Williams bicycle corridor” and reminds us that Lompoc Brewing was an “early adopter of the on-street bicycle parking corral” (there’s one outside their pub) and that the company, “has always been a proponent of Portland’s bicycle culture.”
Six-packs will be officially released at a May 10th party to be held at Lompoc Sidebar (3901 N Williams).
Sunday Parkways’ five-event 2018 season begins on May 20th.
— Jonathan Maus: (503) 706-8804, @jonathan_maus on Twitter and jonathan@bikeportland.org
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