stepping boldly into the future.
(Photo © J. Maus/BikePortland)
As I hinted back on Friday, Portland’s walking advocates unveiled a new name and logo over the weekend. The group that was formed 21 years ago as the Willamette Pedestrian Coalition is now known as Oregon Walks.
The tagline, which was emblazoned on new t-shirts handed out at their Weston Awards fundraiser event Saturday night, is “Protecting your right to roam.”
See the new logo below the jump…
This is an exciting new change for an organization that has serious wind at its back since hiring its first full-time, paid leader (Steph Routh) in 2009. What impact will this momentum with Oregon Walks have on bicycling in Portland (and beyond)? What projects and policies will see a strong partnership form between Oregon Walks and the Bicycle Transportation Alliance? Time will tell; but a renewed focus and a fresh start for Routh and her organization bodes well for Portland’s low-car future.
Oregon Walks debuted this new video to help usher in their new name and new era…
The Future’s Afoot from Matt Giraud on Vimeo.