TriMet plans to change things up a bit with their annual “Be Seen, Be Safe” promotion. This year, instead of the hi-vis clothing fashion show they’ve held at Pioneer Courthouse Square in years past, they’ll have “street teams” taking the message directly to the people. With the theme of, “Taking safety to the streets,” TriMet says the campaign will focus, “on walkers and bike riders, but also reminds drivers to be especially attentive in the dark and on the lookout for those on foot and on bike.”
TriMet says the street teams will, “be out interact with the public encouraging them to wear bright clothing, reflective gear or take other precautions to stay safe in the dark.” They’ll be at work during the evening rush hour at transit centers, high-crash corridors, and so on. Check out Metro staffer Dan Kaempff below in full reflective gear…
TriMet is also planning a “Bright Ideas” contest where people can submit their favorite bright ideas (get it?) and photos of how to be seen and stay safe while biking, walking, and taking transit at night. Also expect a full promotional blitz via transit, TV (KGW is a sponsor), and print ads.