The Bicycle Transportation Alliance (BTA), Oregon’s largest bike advocacy group, is refining their identity and brand. One of the first pieces of that process is a new logo…
BTA Communications Director Margaux Mennesson says they’ve been working with North, a local brand strategy company, for the past several months to “clarify the BTA’s identity and brand essence.” More aspects of this effort will emerge over the next month, Mennesson says, with a formal unveiling set for their Annual Meeting on August 10th (a new website is in the works too).
BTA Executive Director Rob Sadowsky says the design elements in the new logo were driven by the new branding effort. Sadowsky calls the logo an evolution of the old one…
“The grey interior represents a road with a bicycle lane. The orange represents both the classic transportation orange and a reference to our work to improve safety. We have complementary colors that both highlight safety and take us into other areas.”
The BTA’s branding and identity revamp are part of a larger strategic planning effort. Stay tuned for more about that and the other big changes going on at the BTA.