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PBOT unveils new “Beacon Buddies” animated video

Buffered Bike Lane with a bike symbol and arrow pointing forward


Still from “Beacon Buddies” video
produced by PBOT.
-Watch it below-

The Portland Bureau of Transportation has released a new animated video to educate the public about “rapid flash beacons.” As we reported back in November 2009 the beacons are PBOT’s preferred tool to improve the safety of mid-block crossings. Why? They’re cheap and they work.

At just $35,000 a piece, and study results that show a massive increase — from 18% to 80% — in the number of people who stop for someone crossing the road once they’re installed, the beacons are being rolled out at tricky crossings and on neighborhood greenway projects throughout the city.

To help educate the public (on both sides of the windshield) about these new devices, PBOT has once again teamed up with the Eugene-based Animated Traffic Law Center to create a short animated video about them . Check it out below…

Learn more about rapid flash beacons on PBOT’s website.

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