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The “No Ridiculous Car Trips” campaign from Sweden

Buffered Bike Lane with a bike symbol and arrow pointing forward


A creative bicycling promotion campaign in Malmo, Sweden is worth our attention. According to Copenhagenize, the campaign has been “a massive success” over the past several years.

It would be very exciting if we had a similar effort going on here in Portland. Check out the excellent video below to learn more about it…

No ridiculous car trips from Martin Lang on Vimeo.

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