in Southern Oregon.
(Photo © J. Maus)
Travel Oregon is currently developing a marketing campaign for the 2010 spring-summer season that will focus on Oregon’s outdoor recreation opportunities. According to Linda Andrews, a tourism development assistant with Travel Oregon, the campaign will “specifically focus on cycling and mountain biking.”
Travel Oregon says they’ll invest $1 million into the effort and the campaign will run from March 22nd to July 15th. The campaign will include advertising, public relations, and a promotional outreach component. The advertising will direct potential bike tourists to a new landing page on TravelOregon.com where (among other things) they’ll find a searchable bike ride and event database powered by RideOregonRide.com. Travel Oregon helped fund and develop that website last year to support bike tourism throughout the state.
The announcement of this campaign comes just a few weeks after a study from Wisconsin found that bicycling contributes $1.5 billion to that state’s economy. Of that $1.5 billion, the study found that “recreational bicycling” accounted for $924 million.
Oregon is well-positioned to establish itself as the premiere bicycling destination in the country. This marketing campaign will support ongoing advocacy and bike tourism efforts statewide.