A new local livable streets group is taking on the issue of cycling etiquette. They have just released the first in a planned series of PSAs called “Bikes Riding With Bikes.”
The first movie, which appears to have been shot on the busy N Williams bike corridor, urges people to stop and help others who have a flat tire or are otherwise in trouble. Watch it on YouTube, or right here:
The project behind the PSAs is called Intersection 911. Its website describes it as “a project to document the spaces that connect and divide us,” and asks, “can we transform our roads into safe, pleasant spaces to interact, commute, and stay active?”
Here is how the PSA maker describes the project, via a post on the Shift email list:
The first is about helping out riders who are stuck. This shouldn’t be a new theme to most Shifties, but I think it’s important to spread this good will around and rewrite the rules of community on the road. Our car culture has made us fear inconvenience and talking to strangers.
The next two will focus on passing in the bike lane (don’t do it) and passing on the right (don’t do it). Then a series on more etiquette style stuff like properly queuing up in the bike lane, how to pass pedestrians safely, etc. If anyone has ideas, particularly compelling phrases that will help educate cyclists about safe, friendly riding technique, I’d most welcome them. Let me know If you’re interested in starring in an upcoming PSA, or have an educational concern that you think could be addressed in a 1 minute (or less) PSA.
To get in touch or get involved with Intersection 911, check out their blog or contact Steve at coffeeisnice at gmail dot com.