![](http://bikeportland.org/wp-content/uploads/2009/07/madeinoregon.jpg)
The effort by University of Oregon to re-design downtown Portland’s iconic “Made in Oregon” sign is once again in the news. Now that they own the building it is attached to, UO wants to make some changes to the sign. The issue created a bit of a dust-up at City Hall and now the Historic Landmarks Commission has rejected the plans.
Meanwhile, Portlander Curt Gardner sent me over how he thinks the sign should be redesigned.
In the upper right is how the sign looks now. Below is a mock-up of what UO wants to do with the sign (they also want to put a neon “O” on a nearby water tower, which is what the Landmarks Commission didn’t like):
![](http://bikeportland.org/wp-content/uploads/2009/07/madeinoregon2.jpg)
And here is Curt Gardner’s awesome idea (as posted to his blog a few days ago):
![](http://bikeportland.org/wp-content/uploads/2009/07/madeinoregon3.jpg)
Nice work Curt. Too bad this isn’t a public design competition. If it was, you’d get my vote!