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Utility is the new carbon; an industry veteran reports from Interbike

Joel and his wife Barb at the
2007 Cross Crusade Prom.

This guest article was written by Joel Grover. Joel is a 20-year bike industry veteran and the head buyer for Bike Gallery, a locally owned shop with six locations in and around Portland. He recently attended Interbike, a large bicycle industry trade show held each year in Las Vegas. In the article below, he shares a few thoughts on industry trends and bikes that caught his eye.



Interbike 2008 will go down as one of the more exciting shows in recent history for me.

“…many of our industry suppliers still seem infatuated with $3,000 full suspension mountain bikes or $5,000 carbon road bikes.”

The Lance Armstrong-era shows were exciting with all the new road bikes, carbon fiber widgets and technology advancements; but this year

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