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Portland gets prime time props on nation’s #1 news program

Buffered Bike Lane with a bike symbol and arrow pointing forward


“Call it ‘The Portland Effect’, where after 20 years, cycling is in their DNA.”
–NBC Nightly News reporter Tom Costello

Portland made an appearance in millions of American homes last night as the top-ranked NBC Nightly News with Brian Williams made us the focus of a segment on how cities across the country are trying to become more bike-friendly.

Host Brian Williams introduced the segment with,

“So much of life these days comes back to the price of gas, the high cost of simply getting around, which is why, any number of American cities and towns… are following the example of Portland, Oregon.”

The piece (watch it below) features short interviews with a new Portland bike commuter, the BTA’s Scott Bricker, and Portland’s Congressional Representative Earl Blumenauer. Also making a cameo were an on-street bike parking facility in North Portland and bike boulevards.

Reporter Tom Costello listed several other cities that are “aggressively investing” in bike facilities and ended his story with, “Call it ‘the Portland effect’, where after 20 years, cycling is in their DNA.”

Watch the video below:

Word on the street is that CBS News Sunday Morning has also just wrapped up filming a segment about biking in Portland. No word on when that is slated to air.

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