In recent weeks, there’s been an unprecedented barrage of bike-related news stories in the mainstream media.
A few days ago, the trend reached what might be considered its apex when bikes got their 15 minutes of fame on America’s most popular morning show — The Today Show.
The segment (watch it below) featured a Today Show reporter (Kerry Sanders) riding a bike and reporting live from the Pinellas Trail in Florida — a trail he said people are “increasingly now using to commute to work.”
The three-minute story covers a lot of ground, including the bike capacity crunch on transit that I covered last week. A TriMet MAX train makes a cameo as the reporter says, “In Portland, 1 in 10 transit riders bring their bike.”
My favorite part of the story came at the end, when anchor Matt Lauer makes a joke and reporter Kerry Sanders laughs, takes his hands off the handlebars, and is clearly having a great time.
Watch the segment below:
