I’ve got a thing for Hungary. My wife Juli was born there and we’ve visited her family several times (they live in Budapest). The old-world romanticism, the food, the history — I just love being there.
I also like catchy, bike-related PSAs that use creative hooks to get the message across. I’ve highlighted several in the past months — one from London that brings a bike lane symbol to life, the uber-popular Awareness Test video, and even an effort from the Portland Office of Transportation (PDOT).
So when someone passed along a link to a pro-bike PSA from Hungary, I was happy to check it out (probably not safe for work! — translation below (but it’s not really needed ;-)):
My other reason for doing this story is word from several sources that a group of advocates in Portland are working with PDOT on a new bike safety PSA campaign. Currently discussing the project are folks from the Bicycle Transportation Alliance, Portland State University, PDOT and the Water Bureau. Sources tell me that the new PSAs will expand on PDOT’s existing See & Be Seen campaign and the media partner will be KPTV, Portland’s Fox affiliate.
Stay tuned for more details.
Here’s a translation of the video above, lifted from the comments of the blog where it was posted:
First of all, on the biker lady’s bag it says: Bike to Work.
Then the lady asks the old man: would you like some tea? He answers: thank you, that would be lovely. As she is listening to the noises coming from the other room, she mutters under her breath: “you should rather be biking, too, Rezso”. And then at the end, the tag line is almost the same: You should rather be biking, too or (ride your bike instead as well – which is a more literal translation).
[Via Osocio, thanks to Jennifer D. for the link!]