The Test: You can’t see what you’re not looking for

Still from “Do the Test”.
Watch video below

There’s an interesting PSA spreading around the web like wildfire.

The “Awareness Test” was created by Transport of London as part of their cycle safety campaign.

Check it out at DoTheTest.co.uk (you can skip the intro), or watch the YouTube version below (thanks DanK!). I failed the test, but the message came through crystal clear.

[NOTE: If you leave a comment, please try to not spoil the test for others by giving too much information away before people watch the video.]