Trek Bicycles President John Burke just gave a presentation about the challenges and opportunities faced by the bicycle industry.
Burke addressed the League of American Bicyclists’ annual meeting which was held here are the Summit.
Burke gave us a preview of a presentation he’ll give at the Taipei Bike Show in Taiwan next month. Like Al Gore in his heralded, Inconvenient Truth movie, Burke laid out a compelling case with slides and facts to make his point.
First he stated what the bike industry already excels at; creating products and marketing them.
Then he addressed four global trends; obesity, congestion, urbanization, and environment.
He then said, “What kind of product can we develop to address these trends?” The answer was of course the bicycle.
He implored members of the industry to get more involved with bicycle advocacy and to increase the amount of money they spend on it compared to what they spend on marketing and product development.
Some people in the crowd said Burke should give his presentation to members of Congress.
John Burke…the Al Gore of the bike industry?