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UPDATE: Yellow Car Program spotted downtown

Buffered Bike Lane with a bike symbol and arrow pointing forward
[Photo by Ed Manning.]

*[Turns out this was just an art project. Read the comments to find out more.]

Just got a tip from a reader that someone is doing a Yellow Car Program in downtown Portland.

According the flyer in the window, it’s modeled on Portland’s Yellow Bike Program that was launched by the CCC back in the mid-1990s.

Our program was one of the first in the country but ultimately failed due to theft and vandalism.

My tipster said it’s no joke:

“I saw this car downtown and it had parking tickets all over. I watched someone get in and it started right up.”

The flyer is pretty funny. Here’s an excerpt:

“Why suffer through sitting next to under-medicated psych patients on the MAX?”

“Why fend off unwanted sexual advances and offers of drugs on the bus mall?”

“Why try to walk, only to get run down by a cellphone-distracted SUV driver speeding her way back home to Vancouver?”

“It’s like Flexcar without the needless bureaucracy!”

[Click to enlarge.]

Anyone can jump in the car, use it around town, and then leave it for someone else.

Not sure who’s behind this but I don’t think they’re a big fan of Flexcar or public transit. My hunch is that they know this is not going to work, but that they just want to make a point.


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