Portland has recently been named the best city in America for both walking and biking and the City wants to spread the word. They’re going to put up 22 new signs touting this great news that will be placed right below existing “Welcome to Portland” signs on all major highways leading into the city. For the first time ever, city traffic engineers are asking for our input on the design of these signs.
They have sent me four mock-ups so we can provide them with feedback before they make the final decision. Try and keep your feedback within the creative bounds of the mock-ups below, they’re mostly looking for a vote on which one you like, and new suggestions on the copy. I have numbered each one to help organize your feedback:
My two cents: I like #4 the best. I think the sign needs to let people know that we’re the top city in the country, not just Oregon. I would say put “Best in the USA” across the top and “We Share the Road” along the bottom. I would also like to see them put “We Share the Road” in quotes to make it more personal. So what do you think? The City of Portland is listening and the sign designers are standing by….