When I started documenting Portland’s bike scene in April 2005, my main goal was to provide a window into an amazing community. I was new to town and was deeply inspired and excited by what I saw on the streets — and I figured other people would be too. I wanted everyone on the Internet to get a taste for the creative and vibrant culture around bicycles that was being created in this city and a daily blog just happened to be a great tool for the job. As the site grew and my role changed, there was always one question I would ask myself when I needed editorial guidance:
What does our community need most from BikePortland?
Was there a new bike-related business that needed help getting off the ground? Do a profile. Was a nonprofit looking to gain traction? Highlight their work and events. Was a good policy or program under threat? Draw attention to the issue. Was a politician being bad? Expose them. Was a piece of infrastructure dangerous to cyclists? Explain why and help push for changes.
Today, as I’ve stepped away from the daily grind of BikePortland, that question seems relevant once again. I want to strip BikePortland down to the studs and rebuild it, while adding back only what’s needed most. And I would love your feedback as I go through this exercise.
So again, I ask: What does our community need most from BikePortland?
At its core, BikePortland is a trusted, multi-channel platform with an audience from all walks of the cycling life. So what should we do with that? What type of information does Portland need from a bicycling and transportation site? Where should I focus my energy in the future? And how could readers like you take on a larger role?
Below are some types of content BikePortland has created in the past. Which of these are most important? Least important?:
- Breaking news
- Policy deep dives/explainers
- Personality profiles
- Event coverage and ride recaps
- Product reviews
- Infrastructure project previews, breakdowns, and reviews
- Event promotion
- Sharing relevant links (Monday Roundup) and examples from other cities
- Interviews with interesting people
- Guest articles
- Guest opinions
- Editorials by me
Beyond the various types of stories and content you’ve seen on BikePortland, there’s also the question of framing and intent. As in, does a story push specific advocacy buttons? Or is it more for general interest or fun? (For example, Streetsblog is 100% focused on advocacy and pushing a specific agenda.)
If you wanted to build an influential and widely-read, cycling-focused outlet, where would you focus your energy?
When I started BikePortland, cycling in our city was on an upward trajectory and my work added fuel to a fire that was already burning. Today, we’re coming out of a bicycling decline/plateau and a socio-political milieu where bicycling doesn’t have the potency it once did. Even with me in a reduced role, I believe BikePortland can play a big part in whatever comes next.
I’ll be asking this question at Bike Happy Hour tomorrow (Weds, 4/29 from 3-6 pm at Migration Brewing on N Williams Ave) and wherever else I bump into you. Thanks for your feedback and patience as I go through these thought experiments.
