BikePortland.org

‘Live the Revolution’ event promises inspiration through storytelling


Jude Gerace, owner of Sugar Wheel Works
and creator the Live the Revolution event.
(Photo © J. Maus/BikePortland)

Everyone’s talking about the Live the Revolution event happening tomorrow night (Thursday, 10/17) at Clinton Street Theater. The event is organized by Sugar Wheel Works, a custom wheel-building company based in north Portland. This is the fourth year Sugar’s owner Jude Gerace has put on the event. In addition to being a fundraiser for the Bicycle Transportation Alliance’s Safe Routes to School programs, Live the Revolution is also an anniversary party for Gerace, who opened her doors back in 2009 (as Epic Wheel Works, a name she was forced to change due to the threat of legal action from Specialized Bicycle Components).

The event draws on the personal bicycling stories of interesting local personalities. The list of speakers includes: bicycle builder Joseph Ahearne; head chef at Clyde Commons Chris Diminno; online editor of Bitch Magazine Sarah Mirk; and writer, rider, and photographer Heidi Swift.

To learn more about the event, I asked Jude a few questions…

What inspired you to do a live storytelling event?

How/why did you pick those specific storytellers?

Sugar Wheel Works is a service business, why do you this event?

How much have you raised for Safe Routes so far?

Anything else you want the community to know?

We hope to see a huge crowd tomorrow night! You can purchase tickets online via the BTA for $12. Details are below or check it out on Sugar’s site.

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