(Photo © J. Maus/BikePortland)
The City of Portland Bureau of Transportation (PBOT) wants some help to tell the story of their Sunday Parkways program.
PBOT has posted a request for proposals (RFP) for a Sunday Parkways video. The City hasn’t made any statements about the project, but according to the RFP, “The successful contractor will produce a three to four minute video for both web and broadcast that at its goal engages individuals, organizations, agencies and businesses to get involved in Sunday Parkways either as a sponsor, community partner, vendor, volunteer, participant and/or contributor.” The budget for the video project is $12,500.
The RFP doesn’t say how the video will be used; but I assume it will become a key marketing tool for PBOT. Behind the scenes of Sunday Parkways are many neighborhood meetings and sponsorship pitches to major private donors where a compelling video that captures the impact and value of the event would come in handy. I could also see them using a video like this in City Council testimony as the Sunday Parkways program comes up for discussion during PBOT budget talks and for use during fundraising efforts like the one they launched last year. (For the current budget, PBOT has requested $120,000 in City support for the five events. The total cost of the events is around $500,000).
If you or someone you know is interested in this gig, you’ll have to be signed up as a vendor through the City of Portland’s Procurement Services system. Applications are due by April 15th.