(Photo: Carmichael Collective)
A group of Minneapolis-based creatives has launched a “Bike Matador” onto that city’s well-known bike paths. The Matador is the creation of the Carmichael Collective, a project started by the Carmichael Lynch advertising agency. Below is their statement, followed by a video of the Bike Matador in action…
Minneapolis has topped numerous charts for being the best biking city in America. In Bike Matador, a new project from Carmichael Collective, we wanted to have fun with Minneapolis’ bustling biking community. Adding a little twist to traditional bull fighting, we had our matador provoking bikers instead of bulls.
