At last week’s National Bike Summit, national non-profit Bikes Belong launched their “People for Bikes” campaign to galvanize the nation around support of bicycling. The video they used to illustrate their approach, and the one they showed during the campaign’s launch at the Summit, was produced by North, a Portland-based creative brand agency.
The video, “If I ride,” was shot in and around Portland (if you’re a local, you’ll notice many familiar faces). Austin Ramsland, co-owner of Sweetpea Bicycles, former North employee and current board member of the Bicycle Transportation Alliance helped recruit talent for the film. It was conceived and produced by Jim Carey, Dana Bruington, Mark Ray, and Steve Rauner.