benefit Komen for the Cure.
For the past seven years, local bicycle component manufacturer Chris King has partnered with Komen for the Cure on a line of special edition products called “Pretty and Strong“.
This year, the partnership has expanded to include the photography of PDXCross and the creation of a calendar they hope will raise awareness of breast cancer.
Chris King’s Chris Distefano said the impetus came when Komen for the Cure informed them that not only does our region have one of the highest rates of breast cancer detection in the country but that it’s precisely the demographic of women cyclocross racers who are not being tested enough.
The calendar features the stunning photography of PDXCross along with tips about breast cancer and reminders on getting tested regularly.
One of the most striking images in the calendar is a large field of smiling women racers a graphic that reads: “12 Women in this photo will be diagnosed with breast cancer at some time in their lives.”
You can buy the calendar (and all proceeds go to Oregon and SW Washington chapters of Komen for the Cure) on Chris King’s website for $15.