Travel Oregon announced earlier this week that they plan to add cycling to their “7 Wonders” marketing campaign. This could be a great boost to Oregon’s bicycle industry and to bike tourism in the state in general.
Check out the teaser Travel Oregon has shared:
7 Wonders of Oregon Campaign Launches Cycling Component
Travel Oregon’s added a new cycling component to this year’s 7 Wonders marketing campaign. We’ve asked 7 of the best Oregon bike builders to make 7 custom bikes, each inspired by a different Wonder. The story of how they are built and the landscapes they are designed for will inspire bicyclists to imagine Oregon as an ultimate cycling destination. Can’t wait to see what the bikes look like? Well we can’t wait to share.
Tune in during early May for the big reveal. We’ll be sharing cycling content all summer long!
This isn’t the first time Travel Oregon has made bicycling one of its top marketing priorities (not by a long shot).
We’ve asked for more details and will update you as we hear more about it.