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PBOT launches “A safer place for everyone” campaign for Williams Ave


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PBOT will hang these banners on light poles along N Williams Avenue as part of the campaign.

As we reported last month, at long last the Bureau of Transportation is going to improve bicycling conditions on N Williams Avenue.

With construction on the North Williams Safety Project set to begin this week, PBOT has now announced a new outreach campaign, “to inform people of the new street design and encourage all travelers to share the road.” Dubbed “A Safer Place for Everyone,” the campaign will include a series of 12 banners hung on light poles, A-board signs on the sidewalks, and a brochure that has been sent to area residents.

Here’s a detail of the brochure:

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And the six other banners:

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Another detail of banners.

The banners (above) feature portraits of people who live in the Vancouver-Williams corridor along with taglines like: “Be alert and share the road,” “Watch for me when turning,” “I drive at a family friendly speed,” “I look both ways before I cross,” “Please help me be safe,” and so on.

During construction, PBOT reminds bicycle riders that N Rodney and auto drivers to use Martin Luther King Blvd and Interstate Ave as alternate routes. The Bicycle Transportation Alliance also recommended Rodney in a blog post about the project they published today. Speed humps have been recently added to Rodney to slow drivers down and discourage cut-through traffic. Additional neighborhood greenway treatments are coming to Rodney as part of this project, but only after the work on Williams is complete.

PBOT says the new, left-side bike lane should open by mid-October and the entire project is expected to be done by the end of December.

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