I got a review copy of The Urban Cyclists Survival Guide in the mail the other day. It’s a new book by Los Angeles based author James Rubin and published by Chicago-based sports book publisher Triumph Books.
I haven’t delved completely into the 250 or so pages of advice and tips; but the book’s packaging has already caught my eye due to how it makes bicycling seem like a risky and life-threatening proposition.
At the very least, the book sends mixed messages to potential riders (and buyers). On one hand, the book’s success relies on more people choosing to ride bikes. The headline of the back cover reads, “Shed Pounds and Save Money by Riding Your Bike to Work.”
However, the cover image shows a man doing a full, over-the-bars endo into the side of a car. The image echoes the tone of the title itself, with its focus on “survival.” Is that the type of words and imagery that will encourage someone to ride?[Read more…]