After getting lots of negative feedback about an ad running on college campuses that said “Stop pedaling… start driving,” General Motors apologized and said they planned to stop the campaign. Apparently they’re still working on taking the ads down…
Reader Chris T. wrote us from the campus of Colorado University in Boulder with a picture of the ad running on a billboard in that school’s main sports stadium. See a photo of the ad and read Chris’s comments about it below…
“It was on a board on the interior wall of the south end of Balch Fieldhouse, which is a part of the CU football stadium containing bathrooms and concessions through which thousands of fans walk to get to their seats. It was just inside the doors on the s end, close to an entrance to the stadium.
Funny thing is Boulder has gotta be one of the most active and bike friendly campuses around, so Chevy is clearly out of touch.”