Posted by Jonathan Maus (Publisher/Editor) on September 8th, 2011 at 12:04 pm
[Scroll down to see how readers have re-made the ad.]
Zipcar, the nation’s largest and most well-known car-sharing service (that just had an IPO), has long positioned themselves as a bike-friendly company; but a new advertisement has some people scratching their heads.
Check out the big banner graphic that’s running on Zipcar.com…
Come on Zipcar; why make bikes look bad just to make a buck? I thought we were friends. And why use a car when a simple set of panniers or a front rack would do the trick?
Bike touring expert, photographer, and former Portlander Russ Roca, who knows a thing or two about low-car living, instantly went to work on his own versions of the ad:
Want to create one too? Our friend Tomas Quinones made a version of the image with a blank background for your convenience…
Feel free to Photoshop and caption to you heart’s content… And if any readers have friends at Zipcar, maybe drop them a line and point out how ridiculous that ad is.
Reader Shane from Eugene sent in his mock-up:
And here’s one from Natalie:
And yet another: