A creative bicycling promotion campaign in Malmo, Sweden is worth our attention. According to Copenhagenize, the campaign has been “a massive success” over the past several years.
It would be very exciting if we had a similar effort going on here in Portland. Check out the excellent video below to learn more about it…
No ridiculous car trips from Martin Lang on Vimeo.
Jonathan Maus (Publisher/Editor)
Founder of BikePortland (in 2005). Father of three. North Portlander. Basketball lover. Car owner and driver. If you have questions or feedback about this site or my work, feel free to contact me at @jonathan_maus on Twitter, via email at maus.jonathan@gmail.com, or phone/text at 503-706-8804. Also, if you read and appreciate this site, please become a supporter.
I really like 2 very innovative ideas shown in the video. #1 Railings to hang on to at traffic signals so you don’t have to put your foot down. (How about one of those at 33rd and Going?) #2 placing rain covers on seats to promote their campaign. Both simply brilliant!