Bikes go mainstream with Today Show coverage

Still from Today Show.

In recent weeks, there’s been an unprecedented barrage of bike-related news stories in the mainstream media.

A few days ago, the trend reached what might be considered its apex when bikes got their 15 minutes of fame on America’s most popular morning show — The Today Show.

The segment (watch it below) featured a Today Show reporter (Kerry Sanders) riding a bike and reporting live from the Pinellas Trail in Florida — a trail he said people are “increasingly now using to commute to work.”

The three-minute story covers a lot of ground, including the bike capacity crunch on transit that I covered last week. A TriMet MAX train makes a cameo as the reporter says, “In Portland, 1 in 10 transit riders bring their bike.”

My favorite part of the story came at the end, when anchor Matt Lauer makes a joke and reporter Kerry Sanders laughs, takes his hands off the handlebars, and is clearly having a great time.

Watch the segment below:

Jonathan Maus (Publisher/Editor)

Jonathan Maus (Publisher/Editor)

Founder of BikePortland (in 2005). Father of three. North Portlander. Basketball lover. Car owner and driver. If you have questions or feedback about this site or my work, feel free to contact me at @jonathan_maus on Twitter, via email at maus.jonathan@gmail.com, or phone/text at 503-706-8804. Also, if you read and appreciate this site, please become a supporter.

Subscribe
Notify of
guest

29 Comments
oldest
newest most voted
Inline Feedbacks
View all comments
Robin
15 years ago

Thanks for sharing Jonathan! It\’s always encouraging to see this kind of story.

joeb
joeb
15 years ago

Eat that Rep. Patrick McHenry (R-NC) you forward thinker you!

btodd
btodd
15 years ago

The Pinellas Trail is a godsend in that area. They actually constructed bridges over the busy intersections. A nice byproduct of that is locals have \”hills\” to climb.

K-Man
15 years ago

That was awesome. Thanks for sharing Jonathan!

BikeBillboards dot blogspot dot com

WHAT next? Santa rolling the BA during RUSH!

Alison
Alison
15 years ago

That is so cool! My parents live in Dunedin, along the Pinellas Trail, and when we visit we ride to Tarpon Sprins (my favorite Greek community ever) and to Honeymoon Island (my favorite place to ride my beach cruiser ever). Thanks for reminding me of a sunny place on this rainy (argh!) day.

Michael Downes
Michael Downes
15 years ago

Who said the revolution will not be televised?

toddistic
toddistic
15 years ago

haha no hands! lol that was awesome – more pro bike coverage.

tonyt
tonyt
15 years ago

Let\’s certainly hope that it wasn\’t the apex. Perhaps years from now, this will be seen as merely the first signs that we are awaking from our oil stupor and beginning our climb out of the car culture nadir.

I\’d love to see more and more, culminating perhaps in that arbiter of all things mainstream, Oprah, getting her audience onto bikes.

Perhaps she\’ll have Oprah\’s Bike Club.

Yeah, I know, be careful of what you wish for.

toddistic
toddistic
15 years ago

Oprah can\’t do that, she wont sell any books on how to lose weight.

KT
KT
15 years ago

Toddistic, of course she\’ll sell books on how to lose weight– there\’ll be a chapter on riding a bike.

🙂 Great to see this kind of media coverage! Now if we could get the media to run stories on the rules of the road for bikes…. in as positive a manner….

Lesa
Lesa
15 years ago

As a Florida ex-pat who worked in Pinellas County, I will say this is a HUGE thing. Floridians LOVE their cars – and the bigger the better! When I worked there 25 years ago, it wasn\’t uncommon for a 30 mile car commute to take 3 hours. Now you can get on Craigslist in FL and see a long list of trucks and SUVs for sale.

Ray
Ray
15 years ago

The \”guy on the bike\” who won the commute challenge in New York City was a woman.

Russell
Russell
15 years ago

Oprah and her fans on bikes would, possibly, mean lower weight-loss book sales for her, but she could delve into a new market: \”Basic Commuting Skills\” by Oprah Winfrey or \”Chic on the Bike\” by Oprah Winfrey.

Dabby
Dabby
15 years ago

While I am not into Oprah at all, ( I really wish she would drop off the face of the television), I must add that:

John Benenatti (ex PSU racer/ old school messenger) was given an award (money +) for his work here in Portland while on the Oprah show. I think he may have been on the show twice now.

She also had Travis Culley on there, as his messenger book was on her list for people to read or whatever. I won\’t tell you the title as I would rather you didn\’t buy it.

Sadly the book and Travis were a sham. He reportedly stole the stories from a essay contest he threw…. I am sure the Oprah coverage sold a lot of them though.

I tried to read it once, don\’t bother.

Pete
Pete
15 years ago

Good segment! I\’m glad they pointed out increased police patrols, but I\’m disappointed they didn\’t discuss other benefits of bicycling (and police patrolling) than just saving gas money. Loved the observation that as they\’re driving more in China we\’re biking more in the USA. The (bike) shoe\’s on the other foot…

Dabby
Dabby
15 years ago

Channel 8 news at noon today has some story about a ORBEA bike, and something about a million dollars.
I haven\’t seen it yet, comes on in a few minutes.

Will probably replay tonight I bet.

Moo
Moo
15 years ago

Oprah on a bike?..please! That would be way too painful to watch. Especilly when the Rachel Ray syruppy concoction starts dripping from her pores.

Tom K
15 years ago

Faster…
Cheaper…
Fun…
Accessible to women and older people (not just lycra-clad men…

They missed a couple of angles, but great to see some positive national press for bikes!

Pete
Pete
15 years ago

Just found this video clip on KATU (channel 2) titled \”Biking to Work – How to Get Started\” with Karl Rohde of the BTA:

http://www.katu.com/news/local/19475034.html?video=pop&t=a

T.C. O'Rourke
15 years ago

The name of Travis Culley\’s book is \”The Immortal Class: Bike Messengers and the Cult of Human Power\”

ISBN-13: 978-0375760242

Many people love it and many love to hate it.

T.C.

John S. Allen
15 years ago

MSNBC could use a reporter with better bicycling skills, or Sanders needs to take a BikeEd class. Matt Lauer may have been joking when he said that Sanders looked like he was about to ride the bike off the trail, but that was an accurate observation. Also 20 RPM cadence, trouser cuff hanging out to get dirtied or caught in the chain — ouch!

Paolo
Paolo
15 years ago

Just as I heard today they will dicontinue the Hummer, great news Jonathan. Thanks.

Joe Adamski
Joe Adamski
15 years ago

Incrementaly. We didn\’t get where we are today with the auto overnight. We aren\’t going to break free of it overnight either. But when media shows regular folks in a positive light, as opposed to more \’colorful\’ riders, one large step is made. I would love to see more stories like that, in spite of those criticisms about skills,etc

adams
15 years ago

this article ran in my (very conservative) hometown newspaper today as well:

http://www.tennessean.com/apps/pbcs.dll/article?AID=2008806030303

Dabby
Dabby
15 years ago

I believe they are looking to sell the Hummer line, not discontinue it, by the way.

Todd Boulanger
Todd Boulanger
15 years ago

Dabby is correct:

http://www.washingtonpost.com/wp-dyn/content/article/2008/06/03/AR2008060303264.html

They are moving into the H4 – an electric Towne bicycle. 😉

Imagine spending $128 per tank of fuel…that is like going to Target and buying a bicycle for a week then throwing it away…or better yet a night on the town or a free plane ticket to Hawaii every month or so.

Michael
Michael
15 years ago

It is really great to know that Travis Culley (and his amazing book) were on Oprah. My already high regard for both those individuals just climbed even higher.

Oprah channels lots of money into a multitude of good causes, and she is very often ahead of the curve on many important social issues. Having such an outspoken advocate of cycling as Culley on her show demonstrates how forward-thinking she really is.

Having been a bike messenger in Chicago at approximately the same time as Culley, I can attest that his book is an accurate portrayal of the gritty world of bicycle messengering in the early \’90s. Culley is also a fine wordsmith and the book is an entertaining read in its own right. I agree with Mr. O\’Rourke\’s assessment that not everyone will like it, but still it is a worthwhile document.

Good to see cycling getting the long overdue mainstream coverage it deserves.

Dabby
Dabby
15 years ago

Well,

That is \”if\” he wrote most of it….

Either way, I didn\’t like it. It sounded very contrived, unrealistic, and way too full of the little nuggets that would come out of a career of messaging. All from someone who didn\’t ride very long at all.

I decided I didn\’t like it long before discovering the truth about it..