It’s been another big momentum-building week for bicycle tourism in Oregon. Yesterday, during a special hearing on bicycle tourism at the House Transportation and Economic Development Committee in Salem, representatives from Travel Oregon released a major new report on the economic impact of bicycle-related travel. Also yesterday, the Oregon Parks and Recreation Department named two new Scenic Bikeways.
The Travel Oregon study, The Economic Significance of Bicycle-Related Travel in Oregon Detailed State and Travel Region Estimates, 2012 (PDF) is the same study we gave you a preview of back in March when preliminary findings were released at the National Bike Summit in Washington D.C..
The study was conducted by Dean Runyan Associates and it looked at bike tourism’s impact throughout the state during 2012. The big number — which garnered a headline in The Oregonian and has been adjusted up since our story in March — is $400 million. That’s how much people “involved in bicycle-related activities” spent in Oregon last year. The data was gleaned from an online questionnaire followed up by interviews with selected households. All told, 5,000 people who rode bikes in Oregon last year took part in the study. (more…)