tony pereira
Bike fashion: Up-close with a custom, three-piece cycling suit
Thursday, August 5th, 2010
|
Tony Pereira and his new suit.
(Photos © J. Maus) |
Bikes and fashion have enjoyed a renewed romance in America in the last few years. From the Cycle Chic movement to the proliferation of bike fashion shows, there is a growing awareness of -- and market for -- clothes that are stylish and comfortable to bike in. Today I spent some time on yet another bike fashion front, custom-tailored (a.k.a. bespoke) cycling suits. (more...)
Two big announcements from United Bicycle Institute
Friday, April 9th, 2010
UBI's new frame building classroom.
(Photo: UBI)
(Photo: UBI)
The United Bicycle Institute will start its first framebuilding class on Monday (4/12) and the classes will be taught by two of Portland's most prominent frame builders -- Tony Pereira and Joseph Ahearne.
Ashland-based UBI has been offering professional mechanic training courses since they opened their campus in North Portland back in October. Since then, they've been working to renovate one of their buildings (on the corner of North Williams and Shaver) to house their frame building classroom. Those renovations are now complete and brazing classes start Monday. (more...)
Builder Tony Pereira featured in credit union ad campaign
Tuesday, February 10th, 2009
Still from TV ad featuring Tony Pereira.
- Watch video below-
- Watch video below-
Southeast Portland bike builder Tony Pereira of Pereira Cycles is featured in a television and billboard ad campaign for Northwest Community Credit Union.
The ad features Tony working in his shop and some staged cyclocross action shots with Tony and his Team Beer teammates near the Alpenrose Velodrome in Portland's west hills. According to the agency that produced the campaign, the TV ads will run on NBC-TV (KMTR) in Eugene, Bend, and Medford. Billboards featuring Pereira are also in the works in those cities. (more...)
