surrounded by “doodads, goodies, prizes, swag.”
(Photos by J.Maus/BikePortland)
After 12 years of bike maps, blinking lights and walking tours, one of Portland’s most innovative transportation programs is shifting direction.
Starting next week, the city’s residential SmartTrips program, which gives Portlanders customized packages of free resources to help them get around by walking, biking or taking transit, will stop targeting specific neighborhoods and instead focus on reaching people who’ve recently moved.
The city’s website will continue to offer the free bike maps that adorn thousands of local refrigerators. But as it manages a 17 percent budget cut, Smart Trips is focusing its outreach and its free mail-order goodie bags on 45,000 or so households that will move to new homes in Portland this year.