In the last year-and-a-half, Planet X USA, has gone from boxes of bike frames stacked inside a skateboard half-pipe, to a 10,000 square foot warehouse with offices, a retail showroom, and $1 million in revenue. That's a promising trajectory, and it shows that the future looks bright for the Portland-based arm of Planet X, a major bike brand founded in England over twenty years ago that has set up its North American headquarters on NE Hancock Street. Planet X is known for their online, consumer-direct business model, high-end triathlon bikes, private-labeled wheelsets and other components. The company also owns On-One and Titus Cycles, two brands with deep roots in the mountain bike world.
I visited their new space last week to see how they're settling in. (more...)