a new gym in the area.
(Photo via Tim Dowell)
A new gym that opened recently in Portland’s Lloyd District is following its national marketing playbook and distributing a handful of orange-painted bikes on nearby streets.
It’s the same phenomenon we covered in January when the same chain, Orangetheory Fitness, had recently opened locations in Beaverton and Tigard.
In an interview Monday, Orangethoery Oregon Regional Director Amanda Goolsby said her team plans to keep shifting them around nearby streets indefinitely.
“They don’t just stay out,” she said. “We take them down daily. We move them around.”