Tucked into Nike’s exclusive $10 million bike share contract with the City of Portland is a clause that allows the company to put its considerable marketing prowess on display.
Nike has the right to place occasional “wraps” on 100 of the 1,000 Biketown bikes. This means they can change the color scheme of the usually bright orange machines in order to promote whatever they please. Today they announced their first wrap scheme.
Say hello to “sneaker bikes.”
When Biketown launches next week some of the bikes will echo the stylings of three historically significant Nike sneakers.
Here’s the announcement from Nike: (more…)