brochure. A lawsuit has stalled that
plan, but Mount Hood Meadows says
biking is on the upswing regardless.
Fun in the snow remains huge on Mount Hood. But there’s growing consensus that the mountain’s future is likely to be elsewhere.
With average snowpack levels ebbing and mountain biking booming in popularity, Mount Hood Meadows is reorganizing its team to emphasize this new market, among others.
The company recently dropped “ski resort” from its official logo. On Monday, it followed that up with an announcement of that three new company vice presidents have been tasked with focusing on new facilities, programs and staff for year-round — that is, non-snow — recreation.