kenton cycle repair

Instead of competing, local shops spread the love by promoting each other

by on January 13th, 2014 at 11:25 am

Kenton Cycle Repair co-owner Starmichael Bowman
dreams of Gladys Bikes in this screenshot
from the “2 Bike Shops in Love” promotional video.

Two north Portland bike shops just three miles away from each other have opted for an embrace rather than competition. Gladys Bikes (3808 N Williams Ave #132) and Kenton Cycle Repair (2020 N McClellan St) have launched “Two Bike Shops in Love”, a novel marketing campaign that actually encourages customers to shop at another store.

During the week-long promotion, which runs January 18th through the 25th, when someone buys a product or service from one shop, they’ll get a coupon for 10% off at the other one.

Why would two bike shops owners — especially ones that are relatively close to each other and cater to similar types of customers — encourage people to shop at a store other than their own?