kelly clifton

Bike-friendliness and walk-friendliness are actually pretty different, study says

by on October 28th, 2015 at 1:05 pm

Rosa Parks Way -3
Rosa Parks Way.
(Photo: J.Maus/BikePortland)

Portland has a long way to go, but it’s one of the country’s best cities to bike in. Sad to say, it isn’t yet one of the country’s best cities to walk in.

So why do so many people, here and elsewhere, speak as if there’s an activity called “bikingandwalking” that can be encouraged all at once?

Some new research from a recent Portland State University engineering grad helps to disentangle the science of these two awesome activities.


PSU research makes connection between bike-friendly and bottom line

by on September 20th, 2012 at 3:25 pm

Researcher Kelly Clifton at a presentation at City Hall today.
(Photo © J. Maus/BikePortland)

Portland State University researcher Kelly Clifton has shared more detailed data on her research into how mode choice impacts spending behaviors. After talking to Clifton at the outset of her research and then sharing some initial findings back in July, I learned more about her findings at the Bureau of Transportation’s monthly Bicycle Brown Bag discussion series held at City Hall today.

According to data from 1,884 surveys taken outside various establishments, non-driving customers — those who show up by bike, on foot, or via transit — are often more valuable in terms of dollars spent than customers who arrive in a car. This data flies in the face of the often heard perspective that automobile access should be the highest priority to ensure business success. (more…)