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Bikini-themed promo for local bike tour deepens criticism of industry’s gender issues

Wednesday, August 13th, 2014
gsp email
Screenshot of an email promoting a local bike event.

One of the Portland area’s biggest bike event companies apologized Wednesday for sending a promotional email dominated by a big photo of a weathercaster in a bikini.

“Frightening Poll,” said the email from Good Sport Promotion (screenshot at right). “47% of Romanians did not expect today’s heatwave despite having watched the weather last night.”

“Remember Nadia Comaneci?” the email’s text began, referring to a Romanian athlete (but not the woman pictured). “She got the first perfect 10 in the Olympics. (Montreal 1976) This weekend we have a perfect 10 on the weather forecast.”

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Quick complaint, quick action: Bike shop and customer show how to fight everyday sexism

Monday, August 11th, 2014

Update 8/12: The bike shop in question has shared a brief statement about their response. See below.

Here’s a brief online exchange from Saturday afternoon that shows what it looks like when people come together to marginalize a sexist comment from a bike shop employee.

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